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Connected TV

What is CTV Advertising?

the advertising of connected tv (CTV)delivers targeted ads to viewers via smart TVs or Internet-connected streaming devices.

Advertisers can target specific audiences based on interests, demographics and behavior.

The benefits of OTT and CTV advertising

OTT advertising andCTV offers several advantages:

  1. Accurate targeting: businesses can target ads to relevant and engaged viewers, ensuring greater ROI on their ad spend.

  2. Flexibility and customization:advertisers can create personalized and dynamic ads, resulting in more impactful campaigns.

  3. Measurable results: Robust analytics allow advertisers to track ad performance and make data-driven optimizations.

  4. Reach Cord-Cutters and Cord-Nevers: OTT and CTV advertising reaches audiences moving away from traditional TV.


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Connected TV

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