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Over-The-Top

What is OTT TV advertising?

TV advertising Over-the-Top (OTT) offers video content over the Internet, bypassing traditional cable or satellite TV providers.

It allows for precise targeting and measurement of ad effectiveness.

The benefits of OTT and CTV advertising

Advertising OTT and CTV offers several advantages:

  1. Accurate targeting: businesses can target ads to relevant and engaged viewers, ensuring greater ROI on their ad spend.

  2. Flexibility and customization:advertisers can create personalized and dynamic ads, resulting in more impactful campaigns.

  3. Measurable results: Robust analytics allow advertisers to track ad performance and make data-driven optimizations.

  4. Reach Cord-Cutters and Cord-Nevers: OTT and CTV advertising reaches audiences moving away from traditional TV.https://foxgeofencing.com

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