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  • Frederic Saraiva


Geofencing Advertising: The Power of Proximity

Geofencing advertising is a location-based marketing strategy that uses virtual boundaries to trigger targeted messages or ads when a mobile device enters or exits a defined geographic area. Imagine a potential customer walking by your storefront – with geofencing, you can instantly deliver a tailored advertisement to their smartphone, encouraging them to step inside and explore your offerings.

The benefits of geofencing advertising are manifold. It allows you to engage with customers in real-time, create hyper-relevant messages, and drive foot traffic to your physical locations. By capitalizing on the immediacy of mobile devices, you can enhance customer experiences and conversions.

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